Status
Status is a maker of high quality, minimalist audio products, and one of the fastest-growing direct to consumer headphone brands in the world. I’ve collaborated with Status since 2015 on various ongoing design, development, and creative direction projects.
The primary logo is a wordmark with characters and curves designed to mimic the oscillating flow of a simple soundwave pattern. The wave pattern itself was eventually used throughout the visual identity.
"Ryan has real instincts for visual and experience design and deeply understands how people interact with products and brands...He is a tremendous asset to anyone he works with and will make you elevate your game to match his."
—James Bertuzzi, Founder, Status
One of the early developments of the visual identity was a product ID concept, featuring a small typographical code that is laser-etched into the headphones and packaging. These are the only marks on the otherwise unbranded products.
Status has produced numerous headphone models and accessories, all with corresponding packaging, imagery, and marketing treatments that I’ve designed or collaborated on. Since 2015, I’ve helped Status launch 4 versions of the website, and over 50 subtle theme variations, which along with the visual identity, have received praise from design, technology, and product related outlets, and were awarded an A’Design Award for Advertising, Marketing and Communication. Over the last 8+ years, Status has experienced triple digit annual growth to become a DNVB consumer-audio leader.
